STATE BAGS

Role: Art Direction - Branding - Casting  I  Studio: Blackrose  I  Creative Direction: Jared Tomilson
Fall 2015 campaign. STATE offers a collection of fashionable backpacks and bags for all styles and all ages. For each bag sold, a backpack is donated to an American student in need.  The collection and driving force was to capture and convey the quality, versatility and textural feel of the product. As such, we developed the concept around wood, felt textures, and layering. The overall color palette, styling and prop use was a calculated approach to ensure the bags were the focus on set. Shot by Simon Burstall.