ANJA RUBIK X MOHITO

Role: Website Design  I  Studio: Blackrose  I  Creative Direction: Jared Tomilson
For Fall/Winter 2014 Mohito teamed up with iconic model Anja Rubik. Inspired by Rubik’s style, Mohito collaborated with Rubik to create a capsule collection of iconic, fashion forward basics for the modern woman. Based on the collection, Mohito asked Blackrose to define the project's online look and feel and direct its communication. Working on this project I contributed to the overall aestheitc and design of micro site which used a multi parallax experience that included documentation of the project launch, behind the scenes videos and live runway show to tell Anja's story.